Car Dealers Want to Make You Happy

Many shoppers are intimidated when it comes time to talk turkey with car dealers. They often feel overmatched when pitted against salesmen who have far more experience with haggling. As a result, shoppers sometimes agree to a deal too quickly and end up regretting it later. To avoid that unpleasant outcome, follow these five hard-and-fast rules.

1. Know your numbers. Te sticker price, or retail value, on an automobile, usually awards the dealer a profit margin of between 10 and 20 percent. But because sellers can still make a tidy profit charging much less than retail, they're almost always willing to negotiate. Depending on the dealer, most are satisfied with a margin as low as 5 percent. As the seller, it behooves you to learn the dealer invoice price (what the seller paid). You can then add five percent and negotiate for that price with complete confidence.(adsbygoogle = window.adsbygoogle || []).push({});

In this day and age of Internet boards and surveys, more car businesses are concerned with customer satisfaction than ever before. Sales people who have high satisfaction ratings could be in for higher bonuses and other incentives. Dealerships can even earn special rankings with the manufacturer.

Talk to Friends, Family, and Co-workers

When on the search for car dealers to purchase from, start by talking to friends and family. They are going to be the ones to give the most honest opinion of their latest car buying experience. They will want to steer their loved ones to someone who isn't going to try to scam them out of their money or intentionally sell them a bad car.(adsbygoogle = window.adsbygoogle || []).push({});

These days, with the advent of the Internet and the level of research it provides the consumer, car dealers want to make the customer happy. It used to be that if you wanted a specific make of a vehicle, there was only one game in town. Now, using search engines designed specifically for automobiles, you can find every single model in a 100, 200, or even 500-mile radius. You know the safety rating of that model, the reliability history, accident history, horsepower, number of airbags, and the amount of legroom in the back seat.

Car dealers understand that consumers know this. They know that if you walk into their dealership and they don't provide you with the best service possible, you can find the same vehicle within 30 seconds using your phone. Therefore, they want to make customers happy.(adsbygoogle = window.adsbygoogle || []).push({});

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