New Thoughts For In-car Promoting - Parking Discs Provide Marketing Advertising Chance to Company

Have you ever ?Car Valeting Burnley considered the volume of advertising objects you can find inside your vehicle? Have you ever received a pen within the glove compartment together with the car's logo on it? Does the tax disc holder present the title from the dealership? What about the title of the automobile valet business on the air freshener? Did you can get the ice scraper as a freebie from a trade extravaganza? Is there a sticker on your rear window using your dealer's information? How about an umbrella, a map, a highway atlas or maybe a note pad? The likelihood is that most of such products will carry an advertising concept or emblem.

A recent study was done by sourcing corporation, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The survey revealed that nearly two thirds of respondents could name a brand or company or organization featured on advertising merchandise that is kept in their auto. And almost 95% of respondents believe that branded advertising merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a organization where in-car marketing is an area of definite interest then before going head on an buying one with the aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings of the p&mm Source-e survey. In an ideal situation, your promoting product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the vehicle was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or auto park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the promotion industry!

You'll find millions of motorists from the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her car or truck! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car promoting!

Think on the opportunities for a whole array of industries allied to the vehicle industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, automobile dealerships, tire companies...parking discs can give an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car promotional merchandise!