New Concepts For In-car Promoting - Parking Discs Offer you Advertising Advertising and marketing Prospect to Company

Have you ever Car Valeting Burnley  at any time thought about the quantity of promotion goods there are within your motor vehicle? Have you ever bought a pen during the glove compartment with all the car's emblem on it? Does the tax disc holder demonstrate the identify of your dealership? How about the identify with the car valet company on the air freshener? Did you will get the ice scraper to be a freebie from a trade extravaganza? Is there a sticker in your rear window together with your dealer's specifics? How about an umbrella, a map, a highway atlas or even a be aware pad? The likelihood is that almost all of these items will carry an promoting concept or brand.

A latest survey was done by sourcing organization, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The study revealed that nearly two thirds of respondents could identify a brand or business or organization featured on marketing merchandise that is kept in their vehicle. And almost 95% of respondents believe that branded advertising merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a business where in-car marketing is an area of definite interest then before going head on an buying one of your aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings in the p&mm Source-e study. In an ideal situation, your promotion product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the vehicle was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or automobile park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the advertising and marketing industry!

You will discover millions of motorists in the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her automobile! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car promoting!

Think of your opportunities for a whole array of industries allied to the vehicle industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, car dealerships, tire companies...parking discs can offer an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car promotional merchandise!