New Strategies For In-car Advertising - Parking Discs Offer Advertising Internet marketing Prospect to Business enterprise

Have you Car Valeting Burnley  ever thought of the quantity of advertising and marketing items you'll find inside your car or truck? Have you ever received a pen within the glove compartment while using the car's logo on it? Does the tax disc holder exhibit the identify from the dealership? How about the title of the motor vehicle valet corporation on the air freshener? Did you get the ice scraper for a freebie from a trade exhibition? Is there a sticker with your rear window with all your dealer's particulars? What about an umbrella, a map, a highway atlas or maybe a be aware pad? The chances are that almost all of such goods will carry an advertising and marketing message or emblem.

A new study was done by sourcing firm, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The study revealed that nearly two thirds of respondents could title a brand or enterprise or organization featured on advertising merchandise that is kept in their car. And almost 95% of respondents believe that branded marketing merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a business where in-car advertising and marketing is an area of definite interest then before going head on an buying one on the aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings in the p&mm Source-e survey. In an ideal situation, your promoting product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the car was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or automobile park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the promoting industry!

There are actually millions of motorists within the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her automobile! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car marketing!

Think from the opportunities for a whole array of industries allied to the car industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, auto dealerships, tire companies...parking discs can supply an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car advertising merchandise!