Three Local SEO Techniques that Work

Local SEO is becoming the in-thing nowadays, especially considering the fact that marketing based on location is quickly bringing up the rear. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice. When it comes to local SEO, the most effective tip you can get is to put yourself in your customer's place and start thinking like them. You need to understand the way your customer thinks to be able to determine how they would search online. So, you have to try and analyze what someone would put into the search box when they are looking for your site or for the products you are selling. We shall assume you sell all sorts of furniture including beds, cupboards, beds etc. But what if you specialize in office furniture; will the searcher be able to find you if they search for "table"? Will the match your site and products? Under no circumstances. However, something like "office computer table" would make an ideal search. You need to avoid broad keywords as much as possible because they might be popular and bring in lots of visitors but they won't convert. You need to employ less popular keywords that are more targeted but offer a greater chance of you getting a customer.

Avoid doing anything that looks spammy such as listing your business website more than once to a particular local business directory. So keeping this rule in mind, you should try to have different landing pages for different locations. Sure, obviously they don't want people spamming their sites with listings, but on the other hand if your business has different locations, then it's valid to do. Ok, so what you'll simply do is direct people from your listing to your site where they can find out more about your locations. What you don't want to do is send multiple listings to the exact same landing page. Very frequently it's the things we don't think are important that sometimes turn out to be the most important. So it is in your best interest to pay attention to the things you do when promoting your site. Get out and help the people where you live in some meaningful way, and that will make people aware of who you are. You never know what will happen with things, and you can actually become quite well known like that. For example, let's say your business is only focused on customers from the US, so the most reliable way to go about it would be to join US based communities. This is something that helps, and you can think of it in terms of the little things that add up to a lot. You can develop your credibility with search engines when more people from your area go to your website.

As more and more localized services are being started up, there will be much more to come from local SEO, even though at the moment it is still at the beginning. Once you get a good grasp of the dynamics of this type of local SEO, you won't want to turn elsewhere, even if it takes a while to take full advantage.