New Concepts For In-car Advertising - Parking Discs Offer Promotional Advertising and marketing Prospect to Small business

Have you at any time ?Car Valeting Burnley considered the quantity of marketing objects you'll find in your car or truck? Have you ever bought a pen inside the glove compartment together with the car's logo on it? Does the tax disc holder show the identify on the dealership? What about the title in the vehicle valet firm on the air freshener? Did you can get the ice scraper as being a freebie from the trade event? Is there a sticker in your rear window along with your dealer's information? How about an umbrella, a map, a highway atlas or simply a be aware pad? The chances are that a lot of of such goods will carry an promotion message or emblem.

A recent survey was performed by sourcing organization, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The study revealed that nearly two thirds of respondents could name a brand or firm or organization featured on promotional merchandise that is kept in their vehicle. And almost 95% of respondents believe that branded advertising merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a enterprise where in-car marketing is an area of definite interest then before going head on an buying one of the aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings of the p&mm Source-e survey. In an ideal situation, your advertising and marketing product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the car was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or automobile park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the marketing industry!

You will find millions of motorists while in the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her vehicle! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car marketing!

Think from the opportunities for a whole array of industries allied to the car industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, automobile dealerships, tire companies...parking discs can provide an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car advertising merchandise!