Graphic Design Jobs In Denver Colorado

Brilliant graphic design grabs your customers' eyes, makes you stand out, and prompts viewers to take action. That may sound like a piece of cake, but yet a great many organizations struggle with this.

From helping over 300 small businesses around Denver and Colorado as graphic design customers, in this article is a summary of the most crucial and straight forward methods you may use to generate fantastic graphics for your corporation.

PLAN FIRST

Many entrepreneurs prefer to rush in and immediately begin with the design activity. To be successful, a graphic designer has to go slower. Spending half-an-hour beforehand to assemble the appropriate vision and method will save you so much more than half an hour in the future work on revisions. If you don’t know exactly your desired outcome is, it can be tough to generate the best results on the first, second, or even 3rd design versions. So how does one prepare the right plan?

BEGIN WITH YOUR CURRENT STORY. denver graphic design services

Humans remember story. Long ago when we sat across the campfire we connected with one another through stories. In modern times peoplespend hours each day with a TV to watch stories. Or maybe we’re we are slightly more cultured and pick up a book to read a story. Or we go out to the movie theater and watch a story on a bigger screen. We naturally to enjoy, understand and most significantly remember stories.

So this is where your graphic design process should start. Decide what is the over-arching story at the heart of your brand. For Nike it is a story of all out exercise, told through images of sweating, determined athletes and the slogan of Just Do It. Every company will have a different story – what is yours?

THEN OUTLINE THIS CHAPTER

Your main brand story will be told in different chapters. Each piece of graphic design adds another chapter to this story. So what is the one piece of your message you want this advertisement, brochure, or packaging to tell? And what would be the most effective way to tell that chapter? Don’t open Photoshop yet! Just talk through what imagery, colors, and other visual elements would be most effective. Work through the pros and cons, and agree on one to three graphic design concepts before you start any actual design work. This one tip has saved us countless hours of design and saved many rounds of revisions for our clients around Denver, Colorado.

MOCK IT UP. FAST.

Your first round of designs is not the time to get everything perfect. (Ok, that might not be correct if you are a paid agency working as a graphic designer for your client. But if you are a business owner managing your internal team, this is 110% correct.)  For your first round of designs you want to test the concepts you had decided on verbally. Get it quickly laid out so that you can see the big structural changes you want to make. This ensures that making these changes won’t meaning throwing out hours of detailed polishing work you had done on the graphics.

POLISH AFTER STRUCTURE IS FINAL.

Once you have settled on the big components of the graphic design, only then should you move on to polishing the design. Here are some key points to guide you during that process:

1) Colors control eyes and emotions. Start with your color selection to create the emotions you want as part of your story.  Then put your color bursts where you want viewers’ eyes to be drawn.

2) People love people. Our eyes naturally gravitate to human faces, so use strong photos to grab attention.

3) Prompt action. Convey value, and then focus on action.  If you have a multi-million dollar budget for a national brand awareness campaign, then ignore this advice.  But if you are a small business like the ones we serve in Denver graphic design is a tool for your company to generate sales.  So make an irresistible offer with a clear call to action that people can’t stand the thought of missing out on.

RECYCLE. Once you have great graphics, use them again and again. This creates a cohesive, unified brand identity for your company, and is a great way to keep your design expenses well within budget