New Thoughts For In-car Advertising and marketing - Parking Discs Present Promotional Advertising and marketing Option to Business

Have you ever ever ?Car Valeting Burnley thought of the number of advertising goods you'll find in the vehicle? Have you obtained a pen from the glove compartment while using the car's emblem on it? Does the tax disc holder exhibit the identify of your dealership? How about the name from the vehicle valet organization around the air freshener? Did you receive the ice scraper to be a freebie from a trade extravaganza? Is there a sticker on your rear window along with your dealer's facts? What about an umbrella, a map, a street atlas or maybe a observe pad? The likelihood is that the majority of of those products will have an advertising message or symbol.

A modern study was done by sourcing company, p&mm Source-e, the results for which were published in Promotions Buyer magazine (May 2008). The survey revealed that nearly two thirds of respondents could name a brand or firm or organization featured on advertising merchandise that is kept in their car. And almost 95% of respondents believe that branded promotional merchandise increases a company's brand awareness. Almost half have purchased from the branded companies.

This all sounds like great news for advertisers. However, if you are involved in a small business where in-car advertising and marketing is an area of definite interest then before going head on an buying one with the aforementioned products perhaps you should ask yourself - "How many times a year will my ice scraper be used by the motorist?"

Suddenly it doesn't seem like such a brilliant idea and yet there must be some way to test out the very encouraging findings of your p&mm Source-e survey. In an ideal situation, your promoting product would be something that the motorist would handle almost every day. It would be even better if the product was easily visible to passers by when the car was parked.

The answer could be a parking disc. The product is a printed cardboard sleeve which has a wheel inside. The driver turns the wheel so that it shows the time of arrival at his/her chosen parking spot and then he/she places it on his/her dashboard for all and sundry to see - particularly the local traffic control officer or car park attendant. Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the advertising and marketing industry!

You will find millions of motorists while in the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice and potentially by everyone who walks past his/her auto! That's a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car marketing!

Think from the opportunities for a whole array of industries allied to the car industry...insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, vehicle dealerships, tire companies...parking discs can offer an inexpensive way of ensuring that your giveaway gets noticed more than any other form of in-car marketing merchandise!