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What kinds of shops already exist there? What is missing? Your niche is in that space of what is missing where you will provide the best customer service and prices for what you choose to sell. For example there may be many clothing stores in your area, but nothing specifically for teenagers interested in reasonably priced hip hop clothing. This is a niche you can fill.

Once you determine your niche write it down on a piece of paper. This will be the start of your business plan.

What will I sell?

Having determined the niche you wish to fill it make take a little research to decide what inventory belongs in that niche. Check out websites and, if possible, talk to some of your potential customer base and see what items they are looking for. In our Hip Hop example some of the items might be the following:

Nike Air Jordan shoes Fleece Hoodies Military style jackets Multi pocketed jeans Multi finger rings Head rags or bandanas

You may not choose to carry everything that goes on this initial list but it will give you an idea of what you are looking for.

Where do I get it?

There are many options for where you will acquire your inventory. You will need to research your local wholesalers and manufacturers to see what they carry that you can invest in. As well in most major cities there are markets that are designed to bring together manufacturers and small business owners. A little research will help you determine what cities near you have such markets and when they are open. Cities like Los Angeles may have consistently open markets while other cities may only have a specific weeklong show. Get on the lists for these shows and attend. While you are at the show take your time to make sure you've looked over all the possibilities at that show before you put in orders and begin to acquire your beginning inventory. Think about colors and cuts that you want and order in appropriate quantities. Most manufacturers will require that you buy at least four pieces in any given style per color. Do not buy more than this as it will be too much for an opening shop and keep your options simple the first time out. You want to have a full boutique, but not break the bank on your first shopping trip.

Where to put your boutique?

When deciding where to locate your boutique you will want to consider several things. First of all you will need to decide if you want your boutique in a mall or a shopping center. A mall guarantees a certain amount of traffic because of the location, but also requires that you work within the rules of the mall including hours of operation, pricing and possibly shop design. A shopping center gives you more flexibility but requires more work in advertising to drive business to your store. If you want to be in a mall you will need to contact the mall in question and get from them leasing information and mall requirements. The same is true in the case of a shopping center, but you will be inquiring of the Landlord for lease information. It takes approximately 30-90 days to prepare a shop for opening so you will want to negotiate for at least 30 days of

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