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According to Yahoo they are the most visited homepage on the Internet. With 36 million guests each day, you might be most likely asking yourself how you'll be able to run your advertising banner campaign through them. Here is some details on Yahoo! Advertising:

Targeting

Yahoo! Advertising can help you target your banner ad to millions of the guests they get every day. Yahoo offers behavioral targeting according to what their customers obtain online or analysis online. In addition they offer demographic targeting which they base on predefined age groups ranging from 13 to over 65 and on the gender of the customers. Furthermore they provide geographic targeting. This really is distinctive since they really enable you to define your audience depending on the nation, state or zip code that they live in. This can be fantastic in the event you not merely have an online retailer, but an offline storefront. This way, users can see your banner ad, see that your store is close to them in location and actually go to your storefront. You are able to also use Yahoo's retargeting tool that can enable you to alter the message of your online banner marketing for specific audiences to ensure that you are able to reach them on their level.

Yahoo Property

Whenever you sign up for banner ad advertising on Yahoo you can select what Yahoo house or networks your custom web banner will run on. There are several options from Yahoo! Finance, Yahoo! Mail, Yahoo! Maps, Yahoo! Purchasing, Hotjobs, Yahoo! Sports and more.

Ad Specs

Yahoo provides tons and tons of banner spec alternatives. The crucial to deciding what size custom banner ad you'll need is to first choose what Yahoo home or networks you would like your online banner marketing to run on. They've particular ad sizes for each and every network and position on the web page that you want your ad to run.

Reporting

Yahoo has several programs that can assist you to determine in case your banner ad campaign is operating. They partner with third party Dynamic Logic along with other companies to assist companies like you measure the success of their brand and the awareness their advertising is making. Yahoo itself also can show you your results in driving online and offline acquiring via your banner ad campaign. Furthermore, Yahoo enables companies to customize their reporting and they have in-house staff members that will aid get you reports on anything you need to know relating to your branding and advertising banner efforts.

References:

George Nassef resigned George Nassef Hotjobs chief information officer