May-your-enterprise-afford-perhaps-not-to-have-a-site206

May Your Enterprise Afford Perhaps not to Have a Site?

Ive been accused to be opinionated by over one person in my life, but try as I might to work with that element of my character, it remains pretty much the same. So, in this essay, Im likely to discuss my estimation on one reason why, even when your target audience is purely local, your small business cant afford not to have a site. Going To propertymanagementakq on scriptogr.am perhaps provides warnings you can use with your pastor.

A number of data from Statistics Canada to begin us o-n our way-. Should people desire to be taught further on PureVolume™ | We're Listening To You, we know about many databases people could pursue. In 2003, there were about 12 million homes in Canada, and of the 8 million had regular use of the world wide web from work, home and/or school. Around 60-inch of the total families had a computer and access to the internet in the home.

OK, so now we realize just how many house holds had access to the world wide web, but what were they using it for? Almost 3 months used the internet for checking, but more importantly for our discussion- 34% used the internet for purchasing goods and services, and by the way, thats almost double 1999 figures for purchasing goods and services to the internet.

Business Canada reports that in 2000, Canadian e-commerce revenue were $7.2 billion, a tremendous 73% increase over 1999 figures. And no, its not just a typo, it is actually $7.2 BILLION! Id say theres a routine brewinginternet use and sales are growing rapidly.

And, according to Industry Canada, Canada caught only about four to six of international e-commerce in 2000. Today, numbers might not be my strong suit, therefore feel free to correct me if Im inappropriate, but doesnt that mean there was 180 million dollars spent globally in e-commerce?

Allows locate a time to the United States. www.tamingthebeast.net reports statistics and forecasts obtained all through December 2001157million online users predict to invest $47.8 million in online retail income in 2002. By 2006, the forecast is 2-10 million consumers paying $130 billion in revenue.

The numbers alone will most likely influence many people to buy a small-business site, specially if theyre within an market where their target audience isnt restricted to a purely local one.

But, you say, my business is just a little local store. Why should I get a web site for my small business? What good will the net do me? Ive heard this one before. In reality, the man Ive heard it from many is David.

Hes the person using the auto shop in my own report I Dont Need a Business PlanDo I? Long story short, his mother-in law finally persuaded him to write a business plan and his business is making some money, but in my estimation, it could do better with some advertising. Id love to encourage him to pay some marketing pounds (hes a little cheap often), but so far, no dice. Anyway I digress.

Lets use Davids company for instance. If you need to be taught more about property management, we know about lots of resources people might think about investigating. So, his company is in Saskatoon, a city with a population of just over 200,000 over five-years of age and very nearly 90,000 house holds in 2001, based on Statistics Canada. Just about any household has one or more vehicle in Saskatoon, so that means you will find around 90,000 likely vehicle dilemmas for Davids look.

Needless to say, not every car is going to breakdown in annually, and David isnt going to get all of them to use his shop, but you have the idea. And mind you, a number of them will break up more than once. A specific 1988 Jeep YJ comes to mind

In Saskatoon, 72.5% of households had access to the internet in 2003, therefore around 65,000 households had internet access. Book Crossing  Saskatoonpropertypjq's Bookshelf includes further concerning the inner workings of this viewpoint. And thats not including the rural populace surrounding Saskatoon who also provide cars that want a technician from time to time. Now, allows say David goes marketing-crazy and spends $2500 for his web site (which I think is way too much money for a static business web site).

But it does no good to have a web site if it isnt found. Statistically, when people enter a word or phrase in to a search-engine, theyll stop taking care of the third page. That means, that in order for your web site to be located so people will actually click it, it must maintain the top 30 web internet sites for your particular key term or phrases.

So, lets assume that the $2500 David used contains the right search engine marketing. His web site copywriter ensures to find and research relevant key-words, and uses them effectively in his site.

She brings his site to business directories, and does more of her seo wonder, and low and behold, three months in, Davids site pops up # 2 in a Google search for car re-pair Saskatoon. Presently there are a potential 65,000 clients for Davids company since theyll believe it is in a search engine.

If he just reaches.1% of the 65,000 (perhaps not 1%, but point 1%), he may have 65 new customers, and you know your bill will probably be more than 100 bucks everytime you take your car to the store, but accepting just $100 for the average bill, hell gross $6500, making that $2500 web site money well spent. Identity be prepared to bet hed make that much on maintenance alone, never brain repairs.

Since I think about it, Ive never approached David about a site from this angle. I think I might show him this article. Hes a logical sort of man, and it just might encourage him to obtain one..